The Mobile Interaction CRM (MiCRM) CRM, Mobile Coupons & Analytics

Softmobile’s Mobile Interaction CRM (MiCRM) is an enterprise class software platform through which our customers can engage their end-customers using a combination of a mobile communication system, a cost-efficient electronic loyalty program combined with a facility to monitor and analyze customer behavior and in turn actively use the system to increase business performance. MiCRM combines an attractive web based communication management interface with a powerful CRM backend – in essence a user friendly mobile campaign platform with a Salesforce.com-style web frontend and a Google Analytics-style data visualization backend.

WHAT OUR CUSTOMERS SAY

Softmobile MiCRM solution has proven easy to use and we have received only positive feedback from our franchisees. - Weight Watchers		Media General and Netinformer have entered into an exclusive agreement with Softmobile to deliver a coupon validation solution using low cost terminals running the Softmobile Morphing Client platform.     - Media General